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Brightcove Unplugged

This morning, over 50,000 free Brightcove subscribers woke up to find that all of their Brightcove embedded videos no longer work. Ugh. Brightcove made good on their promise to replace all free accounts with a $6,000 per year Basic package. With about 100 million dollars invested and the company burning through cash every day, their investors told management enough is enough.

How long before Vimeo and other free sites do the same? In this economy it pays to play because free ain't for me. If my commerce website relies on video, I want to do business with my video provider on a worry-free basis.

Enter iPlayerHD.

iPlayer is a $30 a month proftiable company with real value.

The video experience, whether standard or high definition, exceptional.

Try it free before you pay. It's easy!

We'll look out for you!

Wedding Video

Natural Search Results are past their prime.

Last time, I wrote that Natural Search results are a thing of the past. I realize that’s a bold statement but the fact is, they are a thing of the past. I'm going to tell you why, but not before everyone reading this understands what I mean by Natural Search Results (NSR).

When you go to Google or any web page with a Google search query box and type in a keyword or several keywords, the results appear almost immediately. On the results page, we’ve all seen them billions of times, we see results on the left side of the page that are not part of the “Sponsored Links”. The “Sponsored Links” area is almost always at the very top and on the right-hand side of the page. The rest of the page, on the left side, is the Natural Search Results area.

If your web site's landing page can be found on page one of the Natural Search Results, which of course you don't have to pay for - at least not to Google - consider yourself very fortunate. It has become nearly impossible for most companies to get their landing pages consistently listed for free, if at all. And those that are listed pay dearly to get there either by spending their own time optimizing their page, which means staying on it often day after day or by sending their hard-earned cash to an optimization company that cannot honestly guarantee consistent results.

And don’t expect results if you are listed on the second or third pages because of this simple fact: The vast majority of people searching the Net on Google find what they are looking for on page one.

And here’s another fact: Most are not even looking at the Natural Search Results. Nope. Not looking there.

Think about this: You do a search for something you are interested in. Which results are you going to look at – those located in the Natural area that are much more difficult to read quickly – or the ads in the Sponsored Links area that are all consistently uniform and easy to read– they all have a title, two lines of description and a URL? Well, if you are like the majority of Google searchers, you are reading the search page across the top and down the right side. Google has changed the way you scan a web page – and they did it without ever telling you.

And what does Google call its Sponsored Links advertising solution: Google AdWords. Its how Google makes oodles and oodles of money.

So, today, October 9, 2007, I am formally declaring the death of the Natural Search Results. If your desire is to consistently deliver relevant traffic to your site’s landing pages, don’t even consider the Natural Search Results. Instead, start considering Google AdWords, because if you don’t, I promise you this: Your competitors will.

One more thing – if you are going to optimize your landing page, don’t do it for the NSR. Do it for this reason and this reason only: No matter how much relevant traffic you deliver to your landing page, regardless of how you drive it there, it’s going to add up to nothing if that landing page fails to motivate your potential customers to take action.

In my next entry, we’ll talk more about landing page optimization.

On Monday, October 15 at 3pm ET, I’ll be hosting a Webinar entitled “Google AdWords: Why and How to use this Valuable Tool.” This free Webinar will provide more data on why AdWords is the best choice for delivering relevant traffic to your landing pages. It will also teach you how to use the tools. I’d strongly urge you to consider attending.

Click here to register.

See you next time.

Wes

diy@moorecast.com

603 778 7000

"Landing Page Optimization is more important than anything you'll ever do on the Internet. This Blog will teach you how to optimize your Website's landing page, dramatically improving your company's success on the Net."

Welcome to my first-ever Internet Marketing Success Blog. The purpose of Internet Marketing Success is to inform, educate and enlighten its readers on a subject that is vital to the success of their businesses: Internet Marketing. If your company depends on an Internet presence to sell its products or services, then success will be greatly determined by the performance of the Web pages that deliver your messages. That means you had better understand the language, the process, and the technology of the Internet. If you don’t, I promise you this: Your competitors will.

My goal is to help you become an expert in Internet Marketing. I will deliver information directly to you - information that is vital to your business’ success on the Internet. You will learn, step by step, how to optimize your Internet Marketing strategy using the latest available trends and technologies. Every day, I read several Blogs, Newsletters and other sources related to Internet Marketing so you don't have to. I'll seek out the most relevant and important Internet Market intelligence I can find and I'll pass it on to you. All of this will help insure the success of your venture – whether you’re a professional Videographer, a mom and pop soda manufacturer, or you sell soap on the Internet.

As the weeks and months pass, you will find reading this Blog will dramatically increase your fluency of Internet Marketing and your business will be greatly enhanced by your knowledge and expertise.

In the next several weeks, you'll come to understand why:

• Natural Search Results are a thing of the past
• Google AdWords is your future
• Landing Page Optimization is more important than anything you do on the Internet

These are extremely important issues that you must understand if you are to be successful online and you'll get them all for free simply by reading Internet Marketing Success.

As Founder of MooreCast, where building and maintaining your own Website is easy and affordable, I’ve worked with hundreds of Website customers, helping them enhance the success of their businesses. I’m going to pass on that experience and knowledge to all who read this Blog.

Be sure to Bookmark this Page, or better yet, add it your Desktop.

All the best.

Wes
diy@moorecast.com
603 778 7000